Sony and YouTube form Partnership

Are you a YouTube fan? If so, you might be interested in the new deal that Sony has worked out with YouTube.

According to recent reports, those owning a Sony Bravia flat-panel HDTV can now watch YoutTube videos on their televisions. This is because YouTube has agreed to provide video for the Internet Video Link that can be added on to the Bravia televisions. Adding this feature is quite simple, as it only requires adding a module to the television through an Ethernet cable. With the design, it isn’t necessary to have a personal computer in order to gain access to Internet video. The device retails for $300.

So far, Sony has already partnered with many major Internet companies, including AOL, Yahoo! and Conde Nast. With the partnership with YouTube, anyone owning a 2007 or 2008 Bravia television can also gain access to all of the videos on YouTube without having to pay any extra fees beyond the cost of purchasing the unit.

“The partnership with Sony helps us achieve our goal of making YouTube accessible on any screen,” said Chris Maxcy, who is the development director for YouTube. “The integration of YouTube into the television enhances the living room entertainment experience by offering a large number of channels for people to select from, enabling them to watch what they want, when they want it.”

Sony has also formed new partnerships with Wired.com, which provides gaming and technology-related content to Bravia owners, as well as C-Spot, which provides short comedies.