US Consumers Finally Starting To Accept HDTVs Into Their Lives

There is a bit of a strange phenomenon taking place right now when it comes to HDTV. According to a recent survey conducted by ABI Research, 41% of television owners have at least one HDTV in their house. This doesn’t come as much of a surprise, as the HDTV technology is clearly superior to non-HDTV televisions. The strange part is that only 56% of people with an HDTV are subscribing to HD programming packages.

Perhaps this isn’t as strange as it seems on the surface. The general assumption about people purchasing HDTVs is that they really value their television watching experience and, therefore, want the best type of television in their homes. Under this line of thinking, it only makes sense that they would also have HDTV programming. In reality, however, it seems that many people are just deciding to upgrade to the HDTV in preparation for the switchover to digital or perhaps they just want to purchase the better television options when shopping for a new television. Another possibility is that some of the buyers didn’t realize they needed to obtain HDTV programming in order to enjoy their HDTV.

All-in-all, the people at ABI Research have concluded that the overall interest in HDTV is finally rising in the United States. This is a switch in the trend, as previous years showed that US consumers had actually been losing interest in HDTVs. Other countries, such as South Korea and France, on the other hand, had been showing steadily increasing interest in HDTVs over the past few years.

A survey conducted by the Consumer Electronics Association also showed that consumers were becoming increasingly interested in HDTVs. In fact, when parents were polled on the their top holiday gift wishes, their first choice was “peace and happiness,” their second choice was for a computer and their third choice was for a big screen TV. Obviously, a big screen television doesn’t actually have to be an HDTV, but the two generally do go hand in hand. It’s good to see that American consumers are finally coming around!

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